CLIENT
Lucy & Co.

CATEGORY
Pet & Lifestyle

TEAM
Zac Fischel - Industrial Design

YEAR
2023

DETAILS
I partnered with startup pet goods brand Lucy & Co. to expand their product line with more functional offerings while preserving their trend-forward identity.

Through concept exploration and a robust industrial design process, we developed a no-pull dog harness & crossbody treat bag that balance performance, comfort, and brand expression, supporting Lucy & Co.’s move into Petco retail and broader online distribution through Chewy.