Our Table ECI

CLIENT
Dormify

CATEGORY
Storage & Organization

TEAM
Zac Fischel - Industrial Design
Aryam Figueroa - Design Direction

YEAR
2024

DETAILS
Dormify partnered with GCE International to explore functional upgrades for their best-selling dorm storage carts.

Together, we developed and visualized concepts for a range of cart caddies and organizers tailored to modern dorm life, balancing the utility needs of college students with trend-forward materiality and an upscale form language.

The exploration opened a new category of ownable, Dormify-branded solutions that complemented the retailer’s off-the-shelf offerings ahead of their integration with Pottery Barn.